About Me

Everything started in 1994, during a trip to India.
I didn’t know it at the time, but that trip would change my life.

That’s where I was first introduced to the world of gemstones and jewelry. Not just how they look - but how they feel. There was something about the stones. The energy. The quiet power they carry.

I began learning the traditional craft of making silver and gold jewelry set with gemstones. Over time, I traveled to different countries- India, Thailand, Australia and others - collecting stones directly from their sources. I was always searching for pieces that felt special, stones that had presence.

I designed and created jewelry and sold it in local markets and exhibitions. It started as a passion, something I loved doing with my hands.

In 1998, I decided to take it seriously and studied gemology at Gemological Institute of America. After finishing my studies, I worked at the Diamond Exchange as a gemologist, specializing in gemstones and fancy color diamonds. I later managed gemological laboratories, while continuing to design jewelry on the side.

But as the years passed, I felt myself returning to something deeper.

Today, my focus is MALA.

I feel deeply connected to the spiritual side of it - the repetition of the beads, the intention behind each piece, the connection between gemstones and inner balance. MALA is more than jewelry to me. It’s about grounding. Meditation. Energy. Intention.

When I design a MALA, I’m not just thinking about how it looks.
I’m thinking about what it carries.

Every piece is individually handcrafted by me in the USA using carefully selected natural gemstones and precious metals. In a world of mass production, I believe people can feel the difference when something is truly handmade created with intention, patience, and care.

For me, this is where craftsmanship meets spirit.

Shetzy