About Us

Shetzymala is a fine jewelry brand rooted in a lifelong devotion to exceptional gemstones, rare diamonds, and refined craftsmanship.

For over three decades, the founder, Alon (“Shetzy”), has been a dedicated collector of natural gemstones and fancy color diamonds, guided by an uncompromising eye for quality, rarity, and beauty. This deep connection to stones naturally evolved into jewelry design first as a personal pursuit, and eventually as a distinctive creative identity.

Alongside the brand, Alon built a professional career as a gemologist and diamond specialist, working closely with fine stones and high grade diamonds. This experience shaped Shetzymala’s philosophy: jewelry created with knowledge, integrity, and respect for materials  beyond trends or seasons.

In 2023, a major setback occurred when a break-in resulted in the loss of the entire gemstone collection and finished jewelry pieces. While devastating, this moment marked a turning point.

Today, Shetzymala is reborn.

Rebuilt from the ground up, the brand returns with renewed clarity and purpose focused on thoughtfully designed jewelry, exceptional stones, and meticulous hand craftsmanship. Each piece reflects a balance of expertise and emotion, celebrating the timeless connection between nature, design, and personal expression.

Shetzymala represents more than adornment.
It is a statement of resilience, refinement, and enduring passion  where every creation tells a story of beauty shaped by experience.